FOR IMMEDIATE RELEASE
Contact Jennifer Barrow 2101 Abrams Road Dallas, TX 75214 Direct: 214-269-2114 Cell:214-500-8659 Email: jbarrow@professionalbankna.com Website: www.professionalbankna.com
October 12, 2005 PROFESSIONAL BANK UNVEILS NEW BRAND Lakewood Bank's New Look and Message Emphasize Expertise and Local Ties Entering its second year of operation, Professional Bank has undergone a branding process designed to establish the bank's position and market image. The updated brand is designed to help communicate the bank's strengths and values to the market place while ensuring a consistent internal- and external-facing image and message. The new brand first will be evident by the unveiling of its new logo and tagline, which are focused on the bank's neighborly feel and the expertise its bankers offer its clients. The brand development process was driven by the bank's growth plans and a need to firmly establish an identity prior to expansion. Based on demand from clients looking for personal, first-name and warm service combined with extensive knowledge in solving banking challenges and optimizing opportunities for both individuals and business owners alike, Professional Bank expects to open branches in Park Cities and Garland in the coming year. Professional Bank CEO James Miller said, "We're a solid bank providing excellent service to our clients, however, we needed to be prepared to take it to the next level. With this new look and feel, we have focused on what our clients tell us they find important: banking expertise from experienced bankers that know their business personally conducted in warm and inviting atmosphere. A marked difference from what most banks offer." About Professional Bank Locally owned and managed, Professional Bank is a full-service bank, founded in 2004 by 47 Dallas families with the goal of bringing personalized, community banking services back to the East Dallas area. From its historic building in the heart of Lakewood, Professional Bank offers state-of-the-art technology, a hometown atmosphere and a totally new experience in banking. For more information, please visitwww.professionalbankna.com.